Erin also spearheaded several successful promoted pins campaigns on her own.įor Erin, the return on story pins has been even greater than her ad spend on promoted pins. But one thing she didn’t wait on was trying Promoted pins for her business (aka Pinterest ads).Įrin worked with a business partner to try Promoted pins almost as soon as they became available – they experienced some real success with them. Using Story Pins on Pinterest as Part of Your Pinterest Marketing Strategy Early Adoption for Early SuccessĮrin didn’t jump on the Pinterest marketing bandwagon until a full year after the platform opened. You can download a free image guide and our Pinterest planner, plus sign up to receive our Start or Grow email series. We also dive into how story pins are different than Instagram Reels and TikTok, and how to get into the mind of the pinner in order to find success with story pins.īefore I jump in with Erin, let me remind you that if you head over to our website, we have a ton of free resources for you. why you might want to be an early adopter of story pins. Now, before you roll your eyes about story pins, let me say that Erin and I had a very targeted conversation on how to use story pins in an overall Pinterest marketing strategy. On the podcast this week, I am talking with my good friend, Erin Chase of $5 Dinners, about how she went about getting a million views for story pins on Pinterest.
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